This course is ideal for fashion, textiles or business graduates who aspire to a fulfilling career as a leader where you can set the pace and direction within this broad and competitive sector. Our programme aims to equip you with the specialist skills and real-world expertise you need to offer creative solutions to industry challenges confidently.
Learn critical strategies for fashion marketing and gain a thorough understanding of integrated brand management by exploring sensory, emotional and spiritual branding. You will advance your knowledge of how products are developed to commercial quality standards from concept to production by focusing on sourcing approaches, critical path management and customer analysis.
Examine the impact of ethical and environmental considerations on designed products, garment production and business ideology and develop your critical position on the sector's significant sustainability issues.
Our teaching experts are at the forefront of commercial and research activities, ensuring the latest practice informs the curriculum and that your work responds to contemporary industry issues. Your learning will culminate in a major project that allows you to contextualise your studies and support your career aspirations, with the option to develop your work into an MSc qualification depending on the technical focus of your project.
- Develop a technical understanding of the fashion industry and a solid foundation of management principles and customer marketing.
- Undertake a work-based project in a real-world setting to develop your chosen specialism while putting your skills into practice professionally. Join our close-knit interdisciplinary community, which fosters a supportive learning environment for students worldwide.
- Benefit from the expertise of our highly experienced academics and valuable insights from guest lectures from leading professionals in the sector.
- The programme leaders are experienced professionals dedicated to ensuring students receive a high-quality education. They are readily available to answer any questions or concerns students may have regarding the accreditation process or the course content.
- DMU Dubai students can now benefit from the Industry Advisory Board, which comprises leading experts and professionals at the enterprise level. The board provides valuable insights and guidance to ensure the curriculum remains relevant and current with industry trends and demands.
- Benefit from Education 2030, where a simplified ‘block learning’ timetable means you will study one subject at a time and have more time to engage with your learning, receive faster feedback and enjoy a better study-life balance
We want to ensure you have the best learning experience possible and a supportive and nurturing learning community. That’s why we’re introducing a new block model for delivering the majority of our courses, known as Education 2030. This means a more simplified timetable where you will study one subject at a time instead of several at once. You will have more time to engage with your learning and get to know the teaching team and course mates. You will receive faster feedback through more regular assessment, and have a better study-life balance to enjoy other important aspects of university life.Read more about Education 2030
- Block 1: Global Fashion Management
- Block 2: Research Methods with Cultural Context
- Block 3: Sustainability Strategy and Design
- Block 4: Business and Marketing Strategies
- Blocks 5 and 6: Select one from the following:
- Work-based Project
Note: All modules are indicative and based on the current academic session. Course information is correct at the time of publication and is subject to review. Exact modules may, therefore, vary for your intake in order to keep content current. If there are changes to your course we will, where reasonable, take steps to inform you as appropriate.
At DMU Leicester this programme is accredited by the below-mentioned bodies. Students starting at DMU Dubai then transferring to DMU Leicester to complete their studies may be eligible to achieve the UK professional accreditations associated with this programme: contact us to find out more.
Ranked as one of the best fashion schools in the world for 2022 (CEOWORLD, 2022) and in the top 10 in the UK for 'career atter 15 months' (The Guardian Universi 2022), our innovative and widely-respected courses help prepare students for fulfilling futures in this fast-paced industry.
Green Gown Award
The School of Fashion and Textiles won the Next Generation Learning and Skills Award in the Green Gowns Awards 2021 and received global recognition in the Inter Green Gown Awards 2022. These awards are the gold standard for sustainability in universities around the world and this puts DMU at the forefront of sustainable fas textiles education in the UK. Sustainability is at the heart of our curriculum and teaching, empowering our students to be agents of change within the industry.
UK Fashion and Textiles Association
We are members of the UK Fashion and Textile Association which ensures our teaching stays up to date with the latest developments in the sector and provides valua industry links that enhance our courses.
Teaching and assessment
Lectures deliver a discourse on a particular subject followed by seminars which are used for holding discussions or for the exchanging of information in a smaller group. Tutorials are provided usually to discuss a subject one-to-one between the tutor and yourself; however, you may find yourself in a small tutorial group to benefit from others' contribution.
The Fashion Management with Marketing MA is a theoretical programme and assessments are mostly by the submission of fully referenced and structured reports. Presentations are also fundamental as an opportunity for you to present your work to others either for assessment or within a scheduled class activity.
As a postgraduate student you will be expected to conduct a substantial amount of self-directed learning. This is important for you to contextualise your studies and to broaden your knowledge. It is the breadth and depth that will add so much to your work and your studies. Through receiving feedback on your work, you will be able to reflect on aspects of your learning and develop an action plan that will help you to progress.
The fashion and textile business is highly competitive, and we encourage you to develop networking opportunities by becoming a student member of trade associations and to engage in conferences and seminars delivered by industry members. We expect you to be proactive and attend presentations provided by visitors from the fashion and textiles business to the university, as extra-curricular activity.
Throughout the programme, the curriculum is enhanced by visiting lectures from a variety of business experiences, where appropriate.
In your first two terms you will normally attend around 12 hours of timetabled taught sessions including lectures, tutorials and workshop and studio sessions each week, and be expected to undertake at least 23 hours of independent study each week. Your third term will be pre-dominantly self-directed (including meetings with your supervisor), during which you can expect to undertake 35 hours of independent study each week.
This programme will equip you with a breadth of knowledge and skills applicable to a diverse choice of career opportunities within the fashion industry, including buying, marketing, public relations, merchandising and logistics management, management of the product development process, retail or brand management, product sourcing and supply chain management, and e-commerce.