Dr Sana Arshad
Dr. Sana Arshad is a PhD in Consumer and Market Analysis. With over 10 years of academic experience, including in markets such as the UAE and Pakistan, she brings a wealth of knowledge and expertise to her field. Additionally, her corporate experience with American President Shipping Lines (APL) further enriches her understanding of practical applications within the industry. She began her academic journey as an adjunct faculty member at various prestigious universities in the UAE, such as Wollongong, Curtin, and Murdoch. This experience provided her with a diverse perspective on teaching methodologies and student engagement strategies. Her transition to a full-time position at DMU in 2024 demonstrates her commitment to academic excellence and her desire to contribute to the growth of a reputable institution. Overall, Dr. Sana Arshad's combination of academic expertise, corporate experience, and passion for innovative teaching approaches makes her a dynamic and influential figure in the field of Marketing.
1.Brand Pride in Relationship with Consumer Need for Uniqueness and Emotional Experience: Towards a Conceptual Framework, (Under Review) 2023 - International Marketing Review
2. How Does Brand Pride Help Consumers Take the Right Decisions? Global Business Review 1–13 © 2022 IMI
3. Brand Pride: What we know, what we need to learn? Study of cosmetic industry of Pakistan. Strictly BIZ Magazine April/ June 2020 (http://www.oyagsb.uum.edu.my/biz-jan-mac-2020-article-8)
4. Branding Through Online Social Networks: Impacts on Export Markets In the book: Multidisciplinary Perspectives on Cross-Border Trade and Business January 2022
5. Searching the Effects of Viral Marketing via Customer-Based Brand Equity on Purchase Intentions of Brands (Handbook of Research on Technology Applications for Effective Customer Engagement) /Scopus. Feb ‘20
6. Exploring the effect of challenge- hindrance stress on employee engagement”/ Jun’18
7. How does Market Orientation Helps to Gain Competitive Advantages in New Product Offering? / Mar’16
8. Which School of thought better measure the concept of market orientation? /Dec’16
Business Management, Marketing, Globalization and Branding
PhD Consumer and Market Analysis, Masters in Business Administration (MBA)(Marketing), Bachelors in Business Administration (BBA) Marketing and Management
Marketing Research in Practice
Strategic Marketing
Contemporary Issues in Sustainable Business Corporate Social Responsibility and Business Ethics
Advanced Marketing Analytics
Computer Productivity
Supply Chain Management
Project Management
Research Methodology
Product, and Quality Management
Social Marketing
Organizational Behavior
Customer Relationship Marketing and management
Silver Medalist
