Why Digital Marketing Courses are in High Demand: Exploring the Growth Opportunities

Apr, 11 2023

In today's fast-paced digital world, businesses are constantly searching for ways to stay ahead of the competition. Digital marketing has become a crucial part of this effort, with more companies looking to enhance their online presence and reach new audiences. As a result, a digital marketing course in the UAE is experiencing a surge in demand. 

This blog post will explore the reasons behind this trend and its growth opportunities, focusing on De Montfort University (DMU) Dubai's postgraduate Strategic and Digital Marketing course.

What is Digital Marketing?

Digital marketing refers to promoting products, services, or brands using digital channels, such as search engines, social media, email, mobile apps, websites, and other digital platforms. It involves using various digital techniques and tools to target and engage with potential customers, build brand awareness, generate leads, drive sales, and measure the effectiveness of marketing campaigns. 

What is the Importance of Digital Marketing?

Digital marketing refers to using digital channels such as social media, search engines, email, and websites to promote products or services. With the world becoming increasingly digitised, it's no surprise that businesses are turning to digital marketing to reach potential customers.

Digital marketing for your business has become increasingly important due to several factors. Key reasons include

  • Increased Online Activity: With more people spending time online, businesses must have a strong online presence to stay relevant.
  • Targeted Advertising: Digital marketing allows businesses to target their advertising to specific audiences, improving the effectiveness of their campaigns.
  • Cost-Effective: Compared to traditional advertising methods, digital marketing can be more cost-effective, especially for small businesses.

The Benefits of Digital Marketing Courses

As digital marketing becomes more critical, the demand for professionals with digital marketing skills is increasing. It has led to a growing demand for digital marketing programmes, which provide students with the knowledge and skills they need to succeed in this field. 

Some benefits of taking a digital marketing course include the following:

  • Industry-Relevant Skills: Digital marketing programmes are designed to equip students with the skills and knowledge in demand in the industry.
  • Hands-On Experience: Many digital marketing courses provide students with hands-on experience, allowing them to apply what they've learned in a real-world setting.
  • Career Opportunities: Digital marketing is a rapidly growing field, and taking a digital marketing course can open up various career opportunities. 
  • Flexibility: Digital marketing professionals can work in various settings, including in-house marketing departments, advertising agencies, and freelance roles.


De Montfort University Dubai's Strategic and Digital Marketing MSc Programme

De Montfort University Dubai offers courses, including Strategic and Digital Marketing (MSc), designed to prepare students for a successful career in the digital marketing industry. This course encompasses various topics:

  • Digital Marketing Strategy: Students learn to develop and implement effective digital marketing strategies.
  • Analytics and Measurement: The course uses analytics and measurement tools to track the success of digital marketing campaigns.
  • Social Media Marketing: Social media has become a crucial part of digital marketing, and the course covers the effective use of social media platforms to reach audiences.
  • Mobile Marketing: With more people accessing the internet through mobile devices, mobile marketing has become increasingly important, and the course covers best practices for mobile marketing.
  • E-commerce: The course covers e-commerce platforms and strategies for online sales.

The one-year full-time degree at  DMU Dubai is taught by experienced industry professionals, providing students with valuable insights into the digital marketing industry. In addition, the programme provides students with hands-on experience through live projects and internships, giving them a competitive edge in the job market.

The Growing Demand for Digital Marketing Professionals

Digital marketing has become a crucial aspect of business success. As a result, the demand for digital marketing professionals is rising. The benefits of digital marketing for small businesses, such as increased brand awareness, higher website traffic, and improved customer engagement, have highlighted the value of digital marketing skills in the modern business landscape.

According to a report by LinkedIn, digital marketing is one of the top 10 most in-demand skills in the job market. Upon completing a digital marketing course, students can enhance their employability by positioning themselves as experts in the field, increasing their appeal to potential employers and expanding their opportunities for jobs after digital marketing course.

Digital Marketing Career Options

Digital marketing is a dynamic and exciting field that offers a range of career opportunities. Some of the job roles that digital marketing professionals can pursue include:

  • Digital Marketing Manager
  • Social Media Manager
  • Content Marketing Specialist
  • SEO Specialist
  • PPC Specialist
  • Email Marketing Specialist

The salaries for these roles can be pretty lucrative, with digital marketing managers earning an average salary of AED 200,000 per year, according to PayScale.

The Benefits of DMU Dubai's Strategic and Digital Marketing Course

DMU Dubai's Strategic and Digital Marketing course offers a range of benefits for students looking to pursue a career in digital marketing. These include:

Focus on Digital Marketing Strategy

DMU Dubai's Strategic and Digital Marketing course strongly emphasises digital marketing strategy. Students learn to develop and implement effective digital marketing strategies aligning with business objectives. The course covers market research, target audience identification, competitive analysis, and channel selection. By focusing on strategy, DMU Dubai's course prepares students to become strategic thinkers who can drive business results through digital marketing. The Key attributes of the course include Direct and Digital Marketing, Strategic e-Marketing and New Media Perspectives.

Expert Faculty in Strategic and Digital Marketing

DMU’s Strategic and Digital Marketing course is taught by experienced faculty who bring knowledge and expertise to the classroom. The faculty includes experts in digital marketing for B2B business, branding, e-commerce, social media marketing, and more, providing students with diverse perspectives and insights. DMU’s international faculty members have worked for some of the world's leading companies and have experience working across various industries.

Industry-Relevant Curriculum

The course is designed to provide students with the skills and knowledge in demand in the industry. The curriculum covers various topics, including strategic marketing, social media strategy, managing advertising and communications, marketing research in practice, and more.

Hands-On Approach to Learning

The Strategic and Digital Marketing course at DMU Dubai gives students a chance to learn by doing. The programme includes live projects and internships, allowing students to apply what they've learned in real life. This hands-on approach helps students develop practical skills and build confidence in their abilities.

Focus on Innovation

DMU Dubai is committed to fostering innovation in digital marketing. The university encourages students to think creatively and develop innovative solutions to real-world problems. DMU Dubai's faculty members are experts in digital marketing innovation. The university provides students access to a research-centric environment.

Career Support Services

DMU Dubai offers internship support services to students, helping them prepare for job interviews, improve their CVs, and align themselves with market trends. The university has strong ties with businesses in many different fields, giving students the chance to network.

Is a Digital Marketing Course Right for You?

If you're considering a career in digital marketing, a digital marketing course can provide you with the skills and knowledge you need to succeed in this field. Some of the qualities that can make you a good fit for a career in digital marketing include the following:

  • Creativity
  • Analytical skills
  • Communication skills
  • Attention to detail
  • Adaptability
  • Willingness to learn

Importance of Networking in Digital Marketing

Networking is essential in digital marketing, as it allows professionals to build relationships with other professionals in the industry. By networking, professionals can learn about new trends and developments in the field, find job opportunities, and develop their brands.

DMU Dubai's Professional Networking Opportunities

DMU Dubai's postgraduate Strategic and Digital Marketing course provides students with opportunities to network with professionals in the industry, helping them make valuable connections.

The university organises events and workshops where students can meet industry leaders and build valuable connections.

The Future of Digital Marketing

As technology continues to evolve, the future of digital marketing looks bright. Some trends likely to shape the future of digital marketing include

  • Artificial Intelligence (AI): Artificial Intelligence is already used in digital marketing to personalise content and improve targeting. It is likely to play an even more prominent role in the future.
  • Voice Search: With the rise of smart speakers and virtual assistants, voice search is becoming increasingly important, and businesses will need to optimise their content for voice search.
  • Interactive Content: Interactive content such as quizzes, polls, and games are becoming increasingly popular, and businesses must incorporate this content into their digital marketing strategies.
  • Augmented Reality (AR) and Virtual Reality (VR): AR and VR are still in the early stages of adoption, but they can potentially transform how businesses engage with customers.
  • Social Commerce: Social media platforms are increasingly adding e-commerce features, making it easier for businesses to sell products directly through social media.


Why choose a career in digital marketing? With businesses investing more in digital marketing, the demand for professionals is rising. A digital marketing course can give students the skills and knowledge needed to succeed in this field. Strategic and Digital Marketing MSc at DMU Dubai is a great choice for students who want to work in digital marketing because it has a curriculum that is relevant to the field, experienced faculty, hands-on experience, opportunities to network with professionals, and career support.