Dr. Fatima Beena

Recipient of “Amity Young Researcher Award” and “Best Woman Performer in Academic Leadership Award (Overseas)”, Dr. Fatima Beena is a Certified Digital Marketing Professional, author and an experienced academician with over 22 years of demonstrated history of research and teaching in a diverse international environment. She is currently working as a Program Lead- MSc Strategic & Digital Marketing & Head of Innovation Hub at De Montfort University Dubai. She was previously associated with the American College of Dubai as an Associate Professor and Dean, School of Business. She is strongly committed to creating an engaging, effective, and interactive learning environment that fosters the continuous development of learners. She is a strong education professional with Short courses in Behavioral Finance, Digital Marketing, Strategy & Leadership for Duke University, the University of Michigan, and the University of Illinois. 

She has co-authored a book “Who Moved My Heals” and has presented various research work at prestigious national and international conferences. As a passionate trainer and speaker, Dr. Fatima addresses several seminars, conducts training workshops for middle level and top-level managers, and delivers talks on contemporary topics in marketing, branding and consumer psychology. She also sits in the editorial board of the International Journal of Management and Advisory Board Member of Emerging Business and Economic Trends (EBET) Shaheed Benazir Bhutto University, Pakistan

She also is the Founder and Director of a Section 25 Company (Not for Profit Organization), Social Research & Human Development Foundation. Dr Fatima is also engaged with a lot of social welfare organizations actively working for female foeticide, beat diabetes, breast cancer awareness, child education, and homeless old age and elderly people. She is an active volunteer of the Robinhood Army. She spearheaded the CSR campaign of Amity University Lucknow campus in the adoption of five villages. 

Dr. Fatima has operational experience in incubators, research labs, government research projects, private-sector startups, and program creation, and management at various industrial and academic levels, She registered her second company in UAE- UPken Education & Consultant in the year 2021, with a focus on upskilling students and professionals at various levels.

• Accepted book chapter for the book- “INDUSTRY 4.0 AND INTELLIGENT BUSINESS ANALYTICS FOR HEALTHCARE” to be published by the NOVA SCIENCE PUBLISHERS, USA.”. Chapter titled- “Industry 4.0 for promoting Health Inclusion in Emerging Markets: A Systematic Study of Narayana Healthcare, India" 

• Paper Published in ‘International Journal of Engineering and Advanced Technology (IJEAT)’ At Volume-8 Issue-6, August 2019. (SCOPUS) Titled- “Sustainability for the Community by the Community: CSR and Community Involvement through Gamification”. https://www.ijeat.org/wp-content/uploads/papers/v8i6/F9031088619.pdf

• A Case Study Published Titled, “Tundey Kababi: A Journey from Small Scale to Big Business House." In St. Theresa Journal of Humanities and Social Sciences (ESCI- Web of Science); Vol.3 No.1 January-June 2017. http://www.stic.ac.th/ojs/index.php/sjhs/article/view/113

• Paper Published Titled- “Mitigating Financial Fraud Using Data Science - A Case Study on Credit Card Frauds” In International Conference on Innovative Practices in Technology and Management, IEEE Conference Record Number #52218 | 17 – 19 Feb 2021, (SCOPUS) Amity University Noida, Up, India. Https://Ieeexplore.Ieee.Org/Document/9388345

• Paper Published in “Indian Journal of Finance & Banking” Vol. 5, No. 2; 2021. (ABDC- C*) Titled- “Indian It Firms Creating Management Codes for Foreign Exchange Risk”. https://www.cribfb.com/journal/index.php/ijfb/article/view/1067

• Paper published titled- “Robotic Process Automation in Banking and Finance Sector for Loan Processing and Fraud Detection” in IEEE 9th International Conference on Reliability, Infocom Technologies and Optimization (ICRITO'2021) 3rd & 4th September 2021, IEEE Conference Record No- “ICRITO (2021)-177” (SCOPUS). https://ieeexplore.ieee.org/document/9596076

• Published Paper- Measurement of Conformity to Behavior Finance Concepts and Association with Individual Personality, (Printed in ICFAI Journal of Behavioral Finance, September ’09 Edition). https://iupindia.in/909/IJBF_Measurement_of_Conformity_25.html

• Paper Presented in “The 6th Skyline International Conference “Managing Business in A COVID19 Era: Opportunities & Challenges”23-Mar-2021” Titled- “Auto Cos Gearing Up for Foreign Exchange Risk Management for Beating Their Margins” In FFIB Business Review (Sage Publishing SCOPUS Indexed). 

• Paper Presented in “The 6th Skyline International Conference “Managing Business in A COVID19 Era: Opportunities & Challenges”23-Mar-2021” Titled- “Analysis of Day Traded Nifty Index Futures and Options”. In review process for International Journal of Emerging Markets (Emerald Publishing, SCOPUS, SSCI) 

• Paper Presented in the 3rd Manipal Entrepreneurship Research Conference- February 14, 2019, Titled, - “Internationalization Process and Role Played by Entrepreneurs Characteristics on Internationalization”. 

• Paper Presented in International Conference on Crafting Foundations for Sustainable and Inclusive Development On 22nd & 23rd February 2019, Paper Titled, “Sustainability for the Community! By the Community! A Study of Community Involvement in CSR Through Gamification”. 

• Paper Presented in the 7th IIM Ahmadabad Conference on Marketing in Emerging Economies - January 11-13, 2017, Titled, “Gamification Marketing: An Experimental Study to Understand the Impact of Advergames”. 

• Paper Presented & Published at “International Conference on Emerging Global Economic Perspective”, 11 April 2015, At Jaipuria Institute of Management, Ghaziabad, Titled “Crisis at The Bottom of The Pyramid: A Case Study of Micro Finance in India”. 

• Paper Presented & Published at International Seminar “Globalization, Environment & Social Justice: Perspective, Issues and Concepts” On March 5, 2016, At Babasaheb Bhimrao Ambedkar University, Lucknow, Titled “Challenges in The Contemporary Business Atmosphere: HRM Perspective. 

• Paper Presented & Published at National Seminar On “Emerging Market Economy and Managerial Challenges”, February 28 & March 1, 2015, At Institute of Management Sciences University of Lucknow, Titled, “Targeting the Youth: Use of Texting Language In Advertisements”. 

• Paper Presented & Published at International Conference On “Innovative Management Practices in Business, Banking, Economics, Public Administration, Marketing & Tourism” At Jawaharlal Nehru University, New Delhi, on 18 & 19 April 2015, Titled “Leading Entrepreneurs in India: Start-Up Business Journey and The Challenges”. 

• Paper Presented & Published at International Conference On “Leadership Strategies for Management of Marketing, Accounting, Business, Entrepreneurship, Economics and Tourism” At Jawaharlal Nehru University, New Delhi, on 27 & 28 June 2015, Titled “New Age of Customer Service in Today’s Banking: New Challenges & Challengers”. 

• Paper Presented & Published at International Conference On “Sustainable Business Practices for Emerging Global Markets” On 27 & 28 November 2015, titled “Managing Millennia’s: A Challenging Perspective” At Vivekananda Institute of Professional Studies, Delhi.