Overview
Grounded in the latest theory, this is a practical programme that will enable you to develop advanced strategic and digital marketing skills. You will learn how to be analytical, create creative campaigns, and develop research skills that will help you assess markets in-depth. You’ll be taught by a diverse team of experts who can offer you first-hand knowledge and insight into the industry with years of commercial experience to draw from.
This course will help you expand your knowledge of the strategic and critical analytical approaches to marketing, and how digital marketing and social media is planned and executed. You’ll learn about contemporary marketing issues and social and digital media scenarios, which are embedded throughout the course.
Other key themes include insight management, innovation and entrepreneurship, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives. Completion of the Direct and Digital Marketing module will give you significant exemptions from the Institute of Direct Marketing’s Certificate in Direct and Digital Marketing.
This is a specialist master's degree for students who already have qualifications in marketing or substantial marketing experience. If you don’t have any previous marketing qualifications or experience in the field, then our Marketing Management MSc is an ideal choice if you’d like to start a career in the industry.
Key features
- Enhance your marketing knowledge to develop and strengthen your career in the industry.
- This programme can help you develop essential analytical skills. Your studies in both critical and competitive analysis and marketing and digital strategy development will help you prepare for a range of career in the secor.
- This programme provides an opportunity for personal and professional development, with many transferable skills being taught alongside specialist marketing topics.
- While you’re studying, you’ll also have the opportunity to work towards the Chartered Institute of Marketing postgraduate Diploma in Marketing. This is a sought-after qualification for employers and recognised by companies worldwide.
- Applicants will typically hold an undergraduate degree with a minimum pass of 2:2 or equivalent overseas qualification.
- Professional qualifications deemed to be of equivalent standing will be considered on an individual basis.
- Work experience is not a requirement. However, applications from those without formal qualifications but with significant professional experience in the relevant field will be considered individually.
If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.
English language tuition is available at DMU both before and during the course, if required.
Course modules
This course is grounded in the latest theory and also has a strong practical element. There will be many chances to apply your knowledge and develop the advanced skills that will help you to enjoy a successful marketing career.
The content of the modules reflects the changing marketing landscape. For example, developments in social and digital media are embedded throughout the programme and are integral to certain modules such as Direct and Digital Marketing, Strategic e-Marketing and New Media Perspectives.
Other key themes of the programme include: insight management, innovation and entrepreneurship, project management, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives.
Core modules
- Enhancing Business, Management and Personal Skills (non-credit)
- Strategic Marketing
- Social Media Strategy
- Managing Advertising and Communications
- Marketing Research in Practice
Core modules
Two indicative elective modules are chosen from:
- Strategic Customer Engagement
- Creative Brand Strategy
- Strategic e-marketing
- Advanced Marketing Analytics
- Marketing Dissertation
OR
Note: All modules are indicative and based on the current academic session. Course information is correct at the time of publication and is subject to review. Exact modules may, therefore, vary for your intake in order to keep content current. If there are changes to your course we will, where reasonable, take steps to inform you as appropriate.
Teaching and assessment
Modules include formal lectures, tutorials, workshops and interactive sessions.
Teaching contact hours
Full-time option
For the full-time option you should be prepared to devote approximately 38 hours a week to your studies. You will typically have up to 14 hours contact hours of teaching most weeks for semester 1 and 2. Teaching is through a mix of lecturers, tutorials, seminars and lab sessions and the breakdown of these activities is shown in each module description.
In addition each module provides a 2 hour surgery each week available for individual consultation with the lecturer. You may also have some scheduled meetings with your programme leader, personal tutor, and/or careers throughout the year to discuss your academic progress and personal development.
Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to make regular use of our on-line resources, participate in classroom discussions including on our virtual learning environment (VLE) and engage in personal study, revision and reflection for approximately 24 hours per work during semester 1 and 2.
In semester 3, you will undertake independent research for your dissertation (or In-company project), and again should typically allow around 38 hours per week for this. You will be allocated a dedicated academic supervisor to support you, who you will be able to contact on a regular basis.
Part-time option
For the part-time option you should be prepared to devote approximately 19 hours a week to your studies. You will typically have up to 7 hours contact hours of teaching most weeks. Teaching is through a mix of lecturers, tutorials, seminars and lab sessions and the breakdown of these activities is shown in each module description.
In addition each module provides a surgery hour each week available for individual consultation with the lecturer. You may also have some scheduled meetings with your programme leader, personal tutor, and/or careers throughout the year to discuss your academic progress and personal development.
Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to make regular use of our on-line resources, participate in classroom discussions including on our virtual learning environment (VLE) and engage in personal study, revision and reflection for approximately 12 hours per work during teaching weeks.
Once you have completed all the taught modules, you will then undertake independent research for your dissertation (or In-company project), and should typically allow around 19 hours per week for this. You will be allocated a dedicated academic supervisor to support you, who you will be able to contact on a regular basis.
Accreditations
We are accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. This Dual Award means that while you are studying for your qualification you also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing.
In addition, if you successfully complete the elective Direct and Digital Marketing module you will benefit from significant exemptions from the Certificate in Direct and Digital Marketing awarded by the Institute of Direct Marketing (IDM). Most of our students opt to take the additional exam required and leave with this professional standard certificate alongside their marketing degree. These additional professional qualifications differentiate you from other candidates in a competitive jobs market.
Meet your programme leader
