The Value of Data Analytics for Informed Business Strategies

Nov, 24 2023

How can data analytics lead to better business strategies and decisions? With the right analytics techniques and compelling data visualisations, organisations can extract powerful insights from data to guide strategy. Let's explore how to navigate from data to insights to informed strategies.

What are Data and Analytics?

Data simply refers to facts, statistics, and pieces of information. In today's digital era, various online and offline ativities generate data in mind-boggling volumes every second. 

Analytics refers to techniques used to analyse and acquire intelligence from large amounts of complex data. The core goal of analytics is to discover patterns, derive meaningful insights, and predict future outcomes based on data.

Combining these concepts, data analytics means inspecting, cleaning, transforming, and modelling data to uncover valuable business insights and trends that drive strategic decisions and actions.

Gathering the Raw Data Inputs

The first step is gathering relevant data. Useful sources include sales numbers, customer information, web traffic, social media interactions, machine sensor readings, and more. Data quality is crucial - inaccurate or incomplete data will lead analytics astray. Once data is collected, it must be organised and stored in accessible databases.

Understanding the Analytical Process

Next comes data analysis and interpretation. Skilled analysts use various techniques to process and examine the data, seeking trends, correlations, and patterns. Statistical analysis and data mining methods help reveal insights. Data analytics is both an art and a science. Human judgment is needed to supplement mathematical algorithms. Analysts must balance automated techniques with their critical thinking. The goal is to extract genuine insights to inform strategic decisions, not just crunch numbers.

Selecting the Right Data Visualization Tools

How can analysts communicate insights to guide strategy? Powerful data visualisations. The right graphs, charts, and diagrams can instantly convey key findings. Examples include line charts showing trends, bar charts comparing categories, scatter plots revealing correlations, and dashboards monitoring critical metrics. 

Many data visualisation tools exist, like Tableau, Power BI, and Google Charts. Analysts should select visualisations tailored to the message and audience. Interactive features can allow executives to drill down into data relevant to strategic planning.

From Insights to Informed Business Strategies

The most crucial step is translating analytics insights into better strategies and decisions. Analysts must synthesise findings into actionable strategic recommendations. What strategy, operations, products, or marketing changes does the data suggest? Analytics becomes truly valuable when it leads to real organisational improvements.

With clear visualisation and communication, analysts enable executives and managers to make data-driven strategic choices. Leaders can monitor performance versus strategic goals using analytics dashboards. The result is a competitive advantage through analytics-informed strategies.

Developing Effetive Data Presentation Skills

How can analysts hone their skills for compelling data presentations that influence strategy? Beyond mastery of visualisation tools, analysts should focus on storytelling, visual design, and audience engagement.

Storytelling with Data

Great analysts are great storytellers. Their presentations have a logical flow, context, and emphasis to deliver key insights. Storytelling methods can build excitement and help persuade executives. It also helps simplify complex findings. Analysts learn what details to highlight and what to omit for the greatest impact. With storytelling skills, analysts turn data into strategy-changing narratives.

Principles of Visual Design

Even brilliant insights lose impact without thoughtful visual design. Analysts must apply best practices for organising, structuring, and aesthetically presenting data visualisations. Maximising clarity and minimising distraction focuses the audience's attention. Design choices like colour, layout, and typography influence data interpretation. Analysts should study visual design to enhance communication.

Engaging Your Audience

Beyond polished slides, analysts should strive to engage their audience actively. Encourage interactive discussions around presented data. Welcome challenging questions that sharpen critical thinking. Analysts can also share business analytics and data visualisation before presentations to promote exploration and prepare minds. The more your audience engages directly with the data, the quicker insights will lead to informed strategies.

DMU Dubai Data Analytics Courses

De Montfort University (DMU) Dubai offers a range of programmes focused on developing the next generation of ethically-minded professionals and leaders in technology and business. Our MSc in Data Analytics equips students with the latest skills and knowledge in data analysis, machine learning, visualisation, and communication to start or advance careers in data analytics. Students gain real-world experience in our technology-equipped labs. Dual-boot workstations and a file server provide hands-on access to industry tools and data, developing technical skills and strategic thinking. Take your first step towards an in-demand career as a data leader!


Navigating from data analytics to business strategies is an iterative process. Analysts must regularly refine techniques, visualise new data, and follow up on strategic impacts. There is always more to learn. Analysts should stay on top of leading-edge tools and best practices.

Most importantly, effective analysts maintain curiosity and critical thinking. They do not get stuck in routines. Through continuous learning, analysts turn ever-greater quantities of data into ever-sharper strategic insights. That journey promises to be challenging and rewarding as data analytics becomes an essential business success driver.